23rd - 24th September 2019 | Hotel Istana Kuala Lumpur

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2 Participants
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2 DAY MASTERCLASS :

 HRDF CLAIM MYR 2620

 PER PARTICIPANT  

( FOR MALAYSIAN COMPANIES ONLY)

  

MASTERCLASS OVERVIEW

Analyzing data isn’t enough. It needs to be communicated through visuals and stories to drive the real value. Whether you’re in marketing, human resources, finance, operations, or analytics, being able to understand data, pull out key insights, and communicate data effectively is now critical to your own career growth as well as driving your organization forward.

In this 2-days Master Class, you will be assured with essential skills in using data to visually and orally communicate insights that drive strategic decisions. The exercises and team-based challenges will help to build your confidence with practical ways to immediately improve your visualizations and reveal the “A-ha” insights. Enjoy the journey of Data Science to Data Visualization with some interesting case studies and activities.

There is so much of it

How do we get it all in one place so that we can make sense of it

 

Digital is human behaviour captured in data Subhendu brings 25 years of strategic planning and business management expertise to data driven decision making. Having won a Cannes Lions Grand Prix (the first ever for South East Asia), he then proceeded to win a Gold for data driven marketing.


He is proficient in using structured, unstructured and asymmetric data to unearth human insights that have driven business success for brands like MasterCard, Nestle, Unilever, Intel, Pfizer, Singapore Zoo, Eu Yan Sang and many others. He has both trained and consulted on data driven decision making across Global, SEA and APAC.


For the past 4+ years Subhendu has been running an independent data analytics startup in Singapore. Prior to that he was the Managing Director of JWT Malaysia and Head of Integrated Strategy in McCann. He has co-designed, developed and delivered various data modules for Hyper Island. He is also a visiting lecturer at Nanyang Technological University and The Singapore Civil Service College. He is an expert in tools and methods like Tableau, Data Mining, Natural Language Processing, Web analytics, Multivariate testing. He loves that fact that there is vast and rich world of data insights that is not bound by the rules of the English Internet.

MASTERCLASS TRAINER

SUBHENDU MUKHERJEE
Director 
THE TENTH FLOOR,

SINGAPORE

MASTERCLASS

RELATED INDUSTRIES

  • FMCG

  • Telecommunications

  • Insurance & Banking

  • Retail

  • Travel & Tourism

  • Health & Wellness

MASTERCLASS

WHO SHOULD ATTEND

  • Chief Data & Marketing Technology Officer

  • Chief Marketing Officer

  • Executive Director Marketing

  • Global Head of Marketing & Corporate Communications

  • Managers

  • Solutions Marketing Manager

  • Senior Data Scientists & Engineers

  • Senior Marketing Leaders ( VP of Marketing, Marketing Director )

  • Senior Reporting & Data Analysis Executive ( Marketing)

  • Senior Executives

  • Department Heads ( Marketing , Customer Experience, Data Analytics, IT)

  • Data Scientist

  • Data Analyst

  • Marketing Strategy & Data Analytics

 

MASTERCLASS VALUE

  • To achieve better monetization of data assets.

  • Explore the power of data in precision marketing and building brand stories.

  • Understanding of data varieties and their short comings in creating innovative ideas.

  • Establishing a common parlance for best in class collaboration between data science engineers , marketers ,business executives and idea leaders.

  • Establish comfort in working with data.

  • Craft powerful data-driven stories that influence peers and leaders.

 

I’ve had the pleasure of both studying and working together with Subhendu and I consider myself fortunate to have had him as my mentor. Subhendu has a rarely seen ferocious drive to find tangible actionable human insights in every project he takes on and his work is consistently challenging the status quo. Subhendu uses innovative techniques for data mining and data analysis. I highly recommend Subhendu as a mentor, teacher, analyst, facilitator, and marketing professional. If you want to improve your business and gain brilliant insights, look no further!

Emil Löwnander
GMP Technology Solutions | Data & Analytics Specialist at Google

Subhendu is one of the more impressive people I have worked with. He is a true creative data strategist - meaning he solves real problems using data. Considering the most difficult challenge when it comes to data is asking the right question, this is a "to die for" competence. With over 34 000 hours in the digital industry, I rarely get impressed anymore. Subhendu, however, manages to impress me every time we meet. I strongly recommend him to businesses that want to do business on data.

Jesper Åström
Turn Data & Insights into Actionable Marketing tactics and product development

Subhendu is one of the most outstanding talents i have met in my career in advertising. He is not just a great creative strategist, he is also brilliant in his ability to inspire an outstanding creative product and in his passion to grow the agency business.

Christian von Selle
Privatier. Globetrotter.

GALLERY

 

IN-HOUSE TRAINING

This Masterclass is available for In House Training and can be customized to your needs.

For more information do write to us at info@bosco-int.com

CONTACT US

JOIN US WITH

Bosco Training Institute

(Hernancres Group​)

A-28-11 Tower A

Menara UOA Bangsar

No. 5 Jalan Bangsar Utama 1,

59000 Kuala Lumpur

Phone : +603 2632 5800

Fax : +603 6241 9996

Email : info@bosco-int.com

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