23rd - 24th September 2019 | Hotel Istana Kuala Lumpur
BOOK YOUR SEAT NOW
2 DAY MASTERCLASS :
HRDF CLAIM MYR 2620
( FOR MALAYSIAN COMPANIES ONLY)
Analyzing data isn’t enough. It needs to be communicated through visuals and stories to drive the real value. Whether you’re in marketing, human resources, finance, operations, or analytics, being able to understand data, pull out key insights, and communicate data effectively is now critical to your own career growth as well as driving your organization forward.
In this 2-days Master Class, you will be assured with essential skills in using data to visually and orally communicate insights that drive strategic decisions. The exercises and team-based challenges will help to build your confidence with practical ways to immediately improve your visualizations and reveal the “A-ha” insights. Enjoy the journey of Data Science to Data Visualization with some interesting case studies and activities.
There is so much of it
How do we get it all in one place so that we can make sense of it
Digital is human behaviour captured in data Subhendu brings 25 years of strategic planning and business management expertise to data driven decision making. Having won a Cannes Lions Grand Prix (the first ever for South East Asia), he then proceeded to win a Gold for data driven marketing.
He is proficient in using structured, unstructured and asymmetric data to unearth human insights that have driven business success for brands like MasterCard, Nestle, Unilever, Intel, Pfizer, Singapore Zoo, Eu Yan Sang and many others. He has both trained and consulted on data driven decision making across Global, SEA and APAC.
For the past 4+ years Subhendu has been running an independent data analytics startup in Singapore. Prior to that he was the Managing Director of JWT Malaysia and Head of Integrated Strategy in McCann. He has co-designed, developed and delivered various data modules for Hyper Island. He is also a visiting lecturer at Nanyang Technological University and The Singapore Civil Service College. He is an expert in tools and methods like Tableau, Data Mining, Natural Language Processing, Web analytics, Multivariate testing. He loves that fact that there is vast and rich world of data insights that is not bound by the rules of the English Internet.
THE TENTH FLOOR,
Insurance & Banking
Travel & Tourism
Health & Wellness
WHO SHOULD ATTEND
Chief Data & Marketing Technology Officer
Chief Marketing Officer
Executive Director Marketing
Global Head of Marketing & Corporate Communications
Solutions Marketing Manager
Senior Data Scientists & Engineers
Senior Marketing Leaders ( VP of Marketing, Marketing Director )
Senior Reporting & Data Analysis Executive ( Marketing)
Department Heads ( Marketing , Customer Experience, Data Analytics, IT)
Marketing Strategy & Data Analytics
To achieve better monetization of data assets.
Explore the power of data in precision marketing and building brand stories.
Understanding of data varieties and their short comings in creating innovative ideas.
Establishing a common parlance for best in class collaboration between data science engineers , marketers ,business executives and idea leaders.
Establish comfort in working with data.
Craft powerful data-driven stories that influence peers and leaders.
I’ve had the pleasure of both studying and working together with Subhendu and I consider myself fortunate to have had him as my mentor. Subhendu has a rarely seen ferocious drive to find tangible actionable human insights in every project he takes on and his work is consistently challenging the status quo. Subhendu uses innovative techniques for data mining and data analysis. I highly recommend Subhendu as a mentor, teacher, analyst, facilitator, and marketing professional. If you want to improve your business and gain brilliant insights, look no further!
GMP Technology Solutions | Data & Analytics Specialist at Google
Subhendu is one of the more impressive people I have worked with. He is a true creative data strategist - meaning he solves real problems using data. Considering the most difficult challenge when it comes to data is asking the right question, this is a "to die for" competence. With over 34 000 hours in the digital industry, I rarely get impressed anymore. Subhendu, however, manages to impress me every time we meet. I strongly recommend him to businesses that want to do business on data.
Turn Data & Insights into Actionable Marketing tactics and product development
Subhendu combines marketing practitioner and analytics skills to build solid digital data strategies, pull human insights from data and tell rich stories. He utilizes an agnostic toolset approach, effectively combining GA, Tableau and other tools together with customer-centric insights to build business value propositions. I hired Subhendu to run the data insight segments for our post-graduate programme, and found him extremely personable, professional and knowledgeable. He was equally appreciated by our students. I would work with Subhendu in a heartbeat if other opportunities arose.
Senior Innovation Manager at Volvo Cars
Subhendu is one of the most outstanding talents i have met in my career in advertising. He is not just a great creative strategist, he is also brilliant in his ability to inspire an outstanding creative product and in his passion to grow the agency business.
Christian von Selle
There are "numbers" people who get data, but can't turn that into insight or develop strategy. Or strategy people that don't get digital metrics. Subhendu does both and does it to a world class standard!
Senior Director - Digital Acceleration at McDonald Corporation