30th - 31st July 2019 | Hotel Istana Kuala Lumpur

Overview:

Marketers are used to the idea of staying up on current trends, developing digital strategies and injecting the word “ innovation” into the work.

The last decade has seen a major change in how brands and organisations reach out to their target audience and connect with them through a various channel, majorly digital. Considering the age of millennials and technology savvy consumers who are always connected on the go, it is time that brands revamp their marketing strategies and use analytics to keep up with their audience.

Delivering 2 days of top-level strategic content, data and analytics, digital marketing insights, networking, and discussion from leading global brands. Dialogues and one to one sessions with renowned authors and experts. Exploring the latest trends & strategies in regards to advertisements and covering Digital Marketing Technologies.

Featured Speakers

JOHN PATHROSE
APAC Integrated 
Marketing Leader, SMB, 
Microsoft, SINGAPORE

MIKE SHERMAN
Actionable Customer
Insight/Big Data Strategist 
Author, HONG KONG

PEDRO URIA RECIO
Vice President,
Head of Analytics,
Axiata, MALAYSIA

Key Takeaways

  • Integrate recent technological advancements into your marketing mix
     

  • Augmented, virtual & mixed reality
     

  • Customer Engagement
     

  • Drive revenue and customer value with data
     

  • Case studies and real-life examples that would help organisations to achieve marketing success

More Details

For full course detail, request the brochure by filling the form

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Bosco Training Institute

(Hernancres Group​)

A-28-11 Tower A

Menara UOA Bangsar

No. 5 Jalan Bangsar Utama 1,

59000 Kuala Lumpur

Phone : +603 2632 5800

Fax : +603 6241 9996

Email : info@bosco-int.com

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